analyticisms: We don’t usually comment on paid media but we felt we needed to train the spotlight oin this for two reasons: We love Flipboard as users and were pretty impressed by the numbers posted in the article. We always deplore the lack of creativity in the paid media (read: advertising) industry, especially on tablets and mobile, so this is a gigantic breath of fresh air in that respect.
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analyticisms:

We don’t usually comment on paid media but we felt we needed to train the spotlight oin this for two reasons:

  1. We love Flipboard as users and were pretty impressed by the numbers posted in the article.
  2. We always deplore the lack of creativity in the paid media (read: advertising) industry, especially on tablets and mobile, so this is a gigantic breath of fresh air in that respect.
analyticisms: This an eye-opening chart and the article it comes from has LOTS of really important stats for marketers to integrate into their thinking and planning. A small sample: Over 1 billion of the worlds 4+ billion mobile devices are smartphones and 3 billion are SMS enabled  In the U.S. 9 out of 10 people are mobile subscribers  Seventy-nine percent of smartphone owners use their phones for shopping  In 2011, over 50 percent of all local searches were conducted from a mobile device
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analyticisms:

This an eye-opening chart and the article it comes from has LOTS of really important stats for marketers to integrate into their thinking and planning. A small sample:

  • Over 1 billion of the worlds 4+ billion mobile devices are smartphones and 3 billion are SMS enabled 
  • In the U.S. 9 out of 10 people are mobile subscribers 
  • Seventy-nine percent of smartphone owners use their phones for shopping 
  • In 2011, over 50 percent of all local searches were conducted from a mobile device

Facebook Mobile Ads Perform

smetodiev:

Facebook is cracking the mobile advertising nut with its Mobile Sponsored Stories. Reported by Techcrunch, mobile sponsored stories by Facebook are getting 1.14% click-through rate at a $0.86 CPC earning Facebook an eCPM of $9.86. Compare that to eCPM of only $0.74 for their combined desktop ad offering.

That is a big deal given the $20B+ mobile advertising market opportunity.

futuristgerd: Thailand looks set to proceed with the widest educational tablet deployment to date, after the country’s government finally signed an initial $32.8 million (1.02 billion THB) contract for a project that aims to deploy close to a million devices across the nation’s schools. (via Thailand Inks $32.8 Million Deal for One-Tablet-Per-Child Initiative)
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futuristgerd:

Thailand looks set to proceed with the widest educational tablet deployment to date, after the country’s government finally signed an initial $32.8 million (1.02 billion THB) contract for a project that aims to deploy close to a million devices across the nation’s schools. (via Thailand Inks $32.8 Million Deal for One-Tablet-Per-Child Initiative)

(via emergentfutures)

Source: thenextweb.com